FM ITALIA was born in the 90s as a production and distribution company of feed for sport horses.

The positioning is related to time to para-pharmaceutical products for external use (natural ointments, valuable clays, anti-fatigue), combined with very valid products for beauty care, all strictly based on the use of natural raw materials.

In the late '90s, the consumer trend confirmed the excellent conditions announced in sell-in in Italy and abroad.
So following the success and recognition obtained, the product range is expanded further with the line of dietary supplements for athletic horses, foals and mares.

In 2004, the entry in the pharma market took place thanks to the experience and skills acquired over the years, with the confidence to guarantee once again the quality of the brand FM ITALIA.

The plans of brand development projects provide for significant consolidation of the company in the pharmaceutical market.